Web Inception Launches New Website ‘50+Fabulous’

Today, Web Inception launched the redesigned website at www.50fabulous.com.  50+Fabulous is a lifestyle website for women over the age of 50.  It features extensive content written by President and Founder of 50Fabulous,LLC, Pattie Heisser, as well as over a dozen experts and contributors.  The site content is subdivided into categories such as health, finance, love, garden food, and several others.  It also features a community discussion forum, profiles of inspirational women, product reviews and Fabulous Things, a blog about everything the writers love. 

The site was built on Expression Engine, a versatile content management system and features a collaborative design between Pattie and Web Inception Owner and Principal Developer, Chad Crowell.  The design carries over visual cues from the previous version of the site, including the aqua color branding and the logo, tailored in the Modern No.20 font face.  The old site was manually updated and riddled with poor user interface design.  The new version is built in XHTML and CSS with a user-centric architecture, including consistent menu systems, simple navigation and an easy-on-the-eyes font and color scheme.

Visit www.50fabulous.com.  For more details about the design and development of the site, read our case study.